The Crucible

This was a very fun project to work on. I enjoyed working with the director to develop a brand identity that captured the distrust and suspicion that this show portrays. The distortions present within this brand identity seek to reflect the ways in which the play's characters bend and screw reality for their own personal benefit. The lack of saturation in these images points to the morality that has been drained from the play's society. This is interrupted by jarring streaks of yellow - a color which has the potential to be bright and beautiful but is being used in a way that feels sickly and unsettling (much like the characters of the play). My favorite part of this project had to have been incorporating the actor's faces into the promotional material.